3 Reasons Your Home Didn't Sell

If you’ve been trying to sell your home and haven’t gotten the results you wanted, a number of factors could be to blame.

It can be frustrating wondering why someone didn’t want to purchase your lovely home. Many articles offer numerous reasons why, but it really comes down to three main problems.

1. Over Pricing

Every home will sell at a market appropriate price. A willing buyer sets the price. Not the seller (you), not your Realtor, not what your neighbor sold their home for, not what you paid plus what you put into repairs, not what the tax assessor says its worth and not what you owe your bank.

When you list your home with The Castetter Group, we will use our extensive resources to get a superior home evaluation, check the comparables in your neighborhood as well as stay on top of the market conditions.

2. Ineffective Marketing

Reaching today’s homebuyer is much different than it was even ten years ago. The Internet has given us a new way to reach prospective buyers. But, we can’t forget about traditional methods of marketing either.

Your home needs to have a major online presence. Our listings are syndicated to more than 300 local and international real estate search sites, so you’re home is sure to be found anywhere a buyer is looking.

We also offer virtual tours (which are also mobile optimized) and integrate social media into your online marketing.

Castetter Group agents also use traditional means of marketing for your home with advertising and brochures.

3. Poor Condition

According to the 2010 NAR Study of Buyers and Sellers, buyers look at 15 homes before they choose one. From experience, we know buyers comparison shop and you want your home to stand out as the best value of every home on the market.

Buyers have a hard time visualizing how they will live in your home. In fact, only 10% of buyers can visualize a home’s potential. We will assess your home’s condition and make recommendations on improvements.

Make your home in as close to move-in condition as you can. Buyers are willing to spend more money on a home they perceive as move-in ready.

When you’re ready to sell your home, give us a call or shoot us an email! We’ll help you come up with a new game plan, including a timeline, for getting your home sold once and for all.