Today’s buyers are “instant gratification oriented.”
The majority are shopping for square footage, convenience, and a home that is
“move-in ready.” Before you begin the
process of marketing your home for sale, take the time to do an outdoor
assessment and compare your curb appeal to other active listings on the market
in your price range.
It will be worth your time and return on investment to
trim the shrubs, remove any dead trees, bring in plenty of fresh mulch, potted
flowers, a wreath on the door and a welcome mat! Does the paint need touched up
outside? Is there any rotted wood that should be replaced? Are the windows and
screens cleaned? Does your lawn show a buyer a “pride of ownership?”
The Front Door
My professional Home Stager calls the point of entry, “The Three Second Sale.” Believe it or not, a buyer often knows the minute they
walk in a home if it is the right home for them.
So ask yourself, when entering the home, is it airy?
Is there a pleasant odor? Is the entry crowded with furniture and coats, or
busy with dated wall paper? These are some of the details I will guide you
through during this process.
Home Staging
It is my professional opinion that even the finest of
homes can benefit from some level of staging and de-personalizing. “The way we live in our home and the
way we sell our home are two very different things.” As a seller, one of your best selling features is your
square footage, so show it off and pre-pack the unnecessary items. (Pre-packing
now will make your move a lot smoother in the long run as well as promote a
faster sale).
A neutral color pallet on walls and floors is very
important to todays consumer. Furniture placement, art and accessory placement
are equally important believe it or not. We’re not just selling a house, we are selling a lifestyle.
Does the physical condition of your home communicate a
calm and welcoming environment or does it communicate a tired feel and a need
for cleaning and updating?
Less is
always more
If you are in the beginning stages thinking about selling your home, I will be happy to meet with you in person at your home to go through a room by room assessment. "Preparing today will ensure for a successful sale later." www.castettergroup.com
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